Steps to Marketing
Your Business With Articles - Part 2
by Adam Urbanski
If you missed the first
part of this article you can read it here.
STEP FOUR – WRITE THE
This is another place
where even those with best intentions get stuck. Many of us have such a
strong “internal editor” that putting that first word on a piece of
paper appears to be “mission impossible.”
While eventually you will
find your own way of getting started there are some strategies that seem
to make the process easier for everyone.
Begin with listing
ideas you want to cover, write down key words and phrases you would
like to use. Write as much and as quickly as you can – without stopping
to analyze or edit your writing. Don’t worry about any specific order,
neatness or spelling – this is just to get the information out of your
head. The more you write the better – it’s easier to edit it down then
to write more later.
Next, write a paragraph on each idea or key word you listed. Add
examples and stories to illustrate your points, list additional
resources. Just keep writing – include anything that makes your ideas
easier to understand and makes your article more interesting to read and
the information more valuable.
Don’t worry about making it all sound good right now – just keep writing
everything that comes to mind. Your goal is to get this out of your head
as quickly as possible – before you start editing your thoughts and
Once this is done, you
will likely have more content than you need for a good article. Now you
can move things around and make sure the whole thing reads wells and
makes sense. Spend time creating a strong opening and a good summary or
call to action to close your article.
There are a couple more things to consider: tone and format. Both will
depend on your target market and where you intend to publish the
Casual, conversational tone makes articles easy to read. Unless you are
writing on highly technical subjects and your readers are engineers or
doctors – use simple language that any sixth-grader could easily read
Informative, how-to articles are always popular. They have an easy to
BRIEF OPENING. Start with a story, statement or a startling statistic to
get readers interested in reading further.
PROBLEM STATEMENT. Describe the problem readers are dealing with;
explain what causes it and why some of the popular solutions fail to
HELPFUL TIPS. Outline your solution/approach/process/opinion and give a
RESOURCES. If possible tell readers how they can find additional
CALL TO ACTION. Conclude with a brief summary and encourage them to take
their next step right away!
As a matter of fact, if you take a look at this article - it follows
this exact model.
STEP FIVE – EDITING
I know you’ve done a lot of hard work to get to this point. But before
you start looking for a place to publish your article there is just one
final step – editing. Proof read what you wrote. Do it a few times.
Print it out and read it in the printed form.
In addition – have someone else edit it for you. Often we get too
attached to the stuff we created and it’s hard to evaluate it
objectively or catch basic mistakes. Even if it’s just one of your
colleagues or a friend – it’s a good idea to have an extra pair of eyes
scanning your article before you send it out.
STEP SIX – GETTING IT PUBLISHED
It won’t matter one bit how great your article is if you are the only
person reading it. It’s time to complete what you started and get your
article in front of other people.
Submitting your articles for print in hard copy publications may take a
while and the process is a lot different than publishing online.
(Perhaps I will make this a subject of my next tip.) To begin with it’s
much easier and faster to have your article picked up by online
Find web sites that attract your potential clients and then see if those
sites accept article submissions – you’ll find that many do.
Look for online newsletters whose subscriber base matches your target
market and ask if they accept guest articles. Again, you will find that
quality articles are always in demand.
Finally, a quick search on “article submissions” will point you to
dozens of web sites that are actively looking for new article
To make things even easier, here is a short list of
11 article submission sites to get you started right away:
And let’s not forget one of the best ways to get your articles out -
publish your own ezine or newsletter. Since you are taking the time to
express you expertise in writing you might as well take the extra step
and invite people to receive your articles directly from you.
If this entire process still sends the shivers down your spine
a couple of ultimate shortcuts.
Sometimes when we sit down to write this “big article” it’s impossible
to shut up our “internal editor”. But for most people it’s much easier
to talk their ideas out. So just let yourself talk out-loud and record
your ramblings. Have the recording transcribed and edited – and voila –
out pops your new article.
Finally, you can get other people to write articles for you. Just give
them the topic and some basic ideas. There are people out there who will
research the topic and create your masterpiece for you. And you will be
amazed how cheap it is!
Depending on your topic you can have your articles written for you for
as little as $10 each. (Yeah, I know – it blew me away, too!) Visit
http://www.elance.com and post your project – I know you will be
surprised by some of the bids and the good quality of the freelancers
eager to help you out!
Well, there you have it – Marketing Your Business with Articles 101!
Like with any new skill it will take a little practice to get good at
it. But all the recognition, credibility, extra visibility, and getting
pre-qualified prospects to call you - believe me - it's definitely worth
If you still doubt if you can do this - just remember this - if a guy
who barely got his high-school diploma and who 15 years ago couldn’t put
together one sentence in English can do it – so can you! Happy writing!
(c) 2004 Adam M. Urbanski
ABOUT THE AUTHOR
Adam Urbanski, the Marketing Mentor, helps Independent Service
Professionals and Small Business Owners attract more clients. For more
promotional tips and a FREE 32-page marketing guide go to
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