10 Best Ways
to Drive Targeted
Traffic to Your Website - Part 1
Building a great website that
doesn’t get any traffic is like having a great car but no fuel – it just won’t
take you very far! Fortunately, finding ways to bring good quality, targeted
visitors to your site is not as hard as one might think...
Find out 10 easy web promotion
ideas you can use right away. These tactics are free or costs very little to
implement. And when you use them they will deliver measurable results.
This way, in a matter of days, you can
bring to your website more targeted traffic, build a larger database
of potential clients, and give your sales a quick and healthy boost.
So here they are:
1) Get a good domain name.
It seems basic but so many people still name their websites using abbreviations
of their business name. Web address looks like this “www.jsassocconsult.com” –
which stands for John Smith and Associates Consulting – is not as easy to
remember as “www.BoostYourSales.com” (not a real domain – just an example.)
But it gets even worse. In an effort to save a few dollars some business owners
use free hosting services that make their domains look as long and unattractive
as freight trains!
Besides, nothing kills your
professional credibility faster than having something like this - yoursuccesscoach.bestplacetohostyoursiteforfree.com - as your domain name.
Instead, make your domain name memorable so potential
clients can easily find it and refer others to it.
It’s a good practice to incorporate in your domain name some of your main
keywords like I did in my branding website
www.TheMarketingMentors.com or use words describing the benefits your
company offers to its clients (like in this sales-letter site
2) Submit electronic press releases.
You can easily write press releases yourself or have them professionally written
for a just a few dollars.
Even submitting short, “best five tips” type articles as your press releases
will help get you links pointing to your site.
Like many good strategies, this is not a one-shot-deal. Publishing press
releases should be something you do at least monthly.
With a simple online search you will find dozens of places that will distribute
your press releases completely free. Here are a few I personally use on regular
basis: PRWeb.com (no longer free but very
3) Build your list and generate your own repeat traffic.
It amazes me to see how many websites don’t make any effort to collect contact
information from their visitors.
If you are thinking that people who come to your website have nothing better to
do than to regularly re-visit it on their own you are making a huge mistake.
Build a database of subscribers and regularly keep in touch with them. Yes, I
know - we all get too many ezines as it is, but until you come up with something
better use what already works for thousands of others.
4) Write and publish articles.
There are many traffic-generating gimmicks that come and go every few months,
but developing good content and having it published on other websites is one of
my favorite staple long-term strategies that you should pay close attention to.
For most people good content shouldn’t be hard to develop. You can write
articles yourself. Transcribe recordings of teleseminars and presentations you
deliver. Or outsource it all together to skilled ghost-writers. It can be done
at a price so affordable it will surprise you.
Where you submit your articles depends on who your target audience is. Search
the internet using your keywords and start collecting websites you like that
accept content from guest contributors.
You can also get a head start with
this short list I already compiled in one of my previous articles.
5) Use joint ventures and strategic alliances.
This is one of my highest ranked strategies. It allows me to “borrow” traffic
from other people’s lists. Today, most of my own traffic, outside of publishing
articles and press releases, comes through arrangements with other influencers
who have a large following.
Through online searches, while networking with others in your industry, and when
attending live events make it a point to connect with people who you’d like to
promote to your clients and who in exchange would gladly introduce you to
Become a “collector” of such people. Start a separate database where you keep
information about them. Keep in touch, develop a relationship with them. And
remember – it’s a two-way street, meaning if you always ask for help and never
give any all you’ll eventually get is a cold shoulder!
Make it your goal to develop one good strategic alliance a month. You’ll find
this strategy a lot more effective in generating new web traffic and business
than days and weeks of chasing individual prospects.
Do you want to find out more
website promotion strategies?
Get instant access to an exclusive 60-minute program where I explain in
detail 31 best, fast and easy, free and low cost website marketing ideas.
read five more ideas here
(c) 2006 Adam M.
ABOUT THE AUTHOR
Adam Urbanski, the Marketing Mentor, helps Independent Service
Professionals and Small Business Owners attract more clients. For more
promotional tips and a FREE 32-page marketing guide go to
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