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Recommended Reading


Get Clients Now! 28-Day Marketing Program

Great book for anyone in the service industry! Many great concepts and an actual step-by-step, daily plan to be executed over four-weeks. As a matter of fact at one time I used the 28-day program the book outlines myself to keep focused on certain marketing activities. Definitely worth reading!


Marketing Without Advertising

Very practical, it takes the mystery
out of marketing a professional practice, attracting clients, and making money... without having to "sell" or "advertise" anything! Powerful, practical guide to working less and making more money.
Definitely buy (and USE!) this book!
 


The Greatest Salesman in the World

OK, so it's an old book and it's not really about marketing, or is it? But it's super easy to read. With heavy Christian undertones Og Mandino uses stories to spell out the challenges of selling and the importance of relationships. A great read to keep you inspired. You may also sneak this one onto your spouse's reading table - it may help them understand better what you go through daily. You will find a copy of this book on the desk or in the briefcase of many most successful sales professionals; need I say more?
 


Swim With the Sharks

"Mr. Envelope" - Harvey breaks down the sales process into the basic step by step format and gives stories of how to achieve the best results for that step. It's a good read but I'm not big on remembering all the "tricks" and "pitches".
 


Permission Marketing

An exciting and practical introduction to marketing by attraction! Godin's book is full of examples, stories, and illustrations that help you have a different outlook on networking and "schmoozing" and getting more out of it!
 

 

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